Colorado Springs Startup Week is a week-long celebration of innovation, entrepreneurialism, and the creative spaces and places that make up the Colorado Springs startup ecosystem.

Startup Week is a collective demonstration of Colorado Springs’ COMMITMENT to ENTREPRENEURIALISM, INCLUSIVITY, and STARTUP SUPPORT to all participants that experience the week.

Everyone who participates will LEARN something that BENEFITS their business or them personally. Participants will have the opportunity to CONNECT with others, and participate in SHOWCASING OUR COMMUNITY as an emerging startup market not to be ignored.
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Wednesday, September 11 • 9:00am - 10:15am
Top Five IP-Related Reasons Why Your Business Could Fail, and What You Can Do Right Now to Fix Them

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When an artist or composer signs their work it’s more than vanity, it is a claim of attribution. With the recognition of talent comes demand and ultimately compensation. And with compensation comes competition from other struggling artists. The same can be said for innovations. Reaping the benefits of innovation drives company success. But when capital is scarce, the innovation needs to be targeted, precise and highly likely to generate a market demand. It is important to protect a company’s intellectual property, but it also important to craft a strategy that creates intellectual property that is important enough to protect. This seminar will introduce its participants into this mindset and help provide them with basic knowledge for incorporating IP protection into their business strategy.

FACILITATOR: Michael Martensen -- Founder, Martensen IP

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Michael Martensen

Founder, Martensen IP
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Pikes Peak SBDC

Pikes Peak SBDC
Pikes Peak Small Business Development Center offers free consulting, practical training, and small business resources to help existing and new business grow and prosper in the Pikes Peak Region.

Wednesday September 11, 2019 9:00am - 10:15am MDT
Pikes Peak Small Business Development Center